RESUME
Education
Boston University College of Communication Boston, MA
Bachelor of Science in Public Relations May 2023
Major: public relations
Relevant Coursework: Communication Research Methods, Media Strategies and Management, Design Strategy and Software
Activities: BUTV10
PR Experience
PRLab Boston, MA
Account Executive Jan 2022 - Present
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Develop a PR plan to earn more engagement, exposure, website traffic, and app downloads for Sun Music
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Conduct research on industry conversations, competitors, and potential collaborators
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Manage media relations by pitching journalists and publications to portray Sun Music’s founder as an industry leader
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Conduct social outreach to local organizations and Black fraternities and sororities to propagandize Sun Music as a choice of Black music
Amber BUTV10 Boston, MA
Producer Jan 2022- Present
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Monitor the overall quality of news episode production
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Communicate with the college news coordinator regularly to check news episode progress
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Schedule regular pitch meetings and studio shooting events with members
PR Manager Assistant Sep 2021 - Dec 2021
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Took charge of creating and updating Amber's social media account posts to engage with followers
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Drafted follow-up emails for interviewees to maintain mutually beneficial relationships
Member Sep 2020 - Sep 2021
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Assisted in news episode production by conducting interviews and drafting news scripts
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Participated in post-production by shooting b-rolls and editing news videos
Oversea Studies on International Relations and Strategies Boston, MA/Beijing, China
Media Manager June 2019 - June 2020
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Revised international relations commentaries in the 2019 issue of Oversea Studies on International Relations and Strategies
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Designed materials for the seminar with the Chinese Academy of Social Sciences
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Managed updating the WeChat official account to promote the semiannual seminar
Xinhua News Agency Shanghai Branch News and Information Center Shanghai, China
Intern Sep 2019 - Nov 2019
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Complied Shanghai reporters' News Collection from January to November 2019 for annual review
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Assisted in planning annual newspaper subscription conferences and regular newspaper giveaway conferences
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Implemented outreach to invite government sectors to conferences and encourage newspaper subscriptions